Our Mission

ClearVision’s mission is to be a catalyst for the widespread use of a strategy known as entertainment education in Hollywood.  The entertainment education (EE) strategy has numerous variations and has been used for decades with enormous success throughout the developing world to create top-rated TV serial dramas and other media to solve important social problems by helping people change their attitudes and behavior.
 
The EE strategy holds more promise for bringing about rapid, positive social change on a national scale than any other known strategy.  Yet despite its extraordinary track record, EE remains virtually unknown in Hollywood because of the health and development communication context in which it has spread.  ClearVision has embraced the challenge of mainstreaming the EE strategy in Hollywood to address major problems here in the U.S.
 
A Pioneering Initiative
 
ClearVision is working to adapt the leading innovations from the field of EE to the U.S. commercial TV market.  We collaborated with Population Media Center (PMC) the world's only experts in applying a leading EE strategy known as the Sabido Methodology, to develop our prototype EE TV serial drama/multimedia campaign.  The goal of this program will be to help people overcome obstacles to making a lifestyle transition in response to climate change, the economic crisis and other urgent issues.  We aim to demonstrate that EE's powerful use of role modeling can meet the great need people are feeling across America for help in dealing with the serious problems they are facing.