About Entertainment Education (EE)

For over 30 years EE programs have been enormously successful in the developing world in helping solve important social problems such as the population explosion and HIV/AIDS, while attaining high ratings and profits. ClearVision is convinced that EE is the most effective strategy for bringing about rapid, positive social change on many crucial issues facing America. We believe EE uniquely yields so many social and financial benefits that it represents a new commercial model for Hollywood.

The secret of the unrivaled impact of EE programs around the world is that they are created after in-depth formative research is conducted with the target audience into the most important issues in their lives. The fruits of this research are then woven into top-quality, highly entertaining TV dramas, which is why EE programs often become the most popular shows on the air.  EE programs are strategically designed to use compelling characters who serve as role models whom audiences identify with intensely and aspire to emulate, inspiring changes in their attitudes and behavior that improve their lives and solve important social problems. For example:

• In Mexico, a top-rated EE soap opera was able to increase enrollments in state-run adult literacy classes by one thousand percent, nearly a million more students in a single year.

• Several highly rated EE soap operas helped reduce Mexico’s dangerously high birth rate from 3.7 to 2.4 children per family in five years, a feat considered impossible by population activists.

• In South Africa, a staggering 95% of top-rated Soul City’s audience learned something new about critical health issues and over 75% actually acted on this knowledge.